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CEETRUS PORTUGAL CONQUERS GOLD INTERNATIONAL MARKETING AWARD WITH ALEGRO ALFRAGIDE

Portugal
03 October 2018

Ceetrus Portugal, owner and manager of the Alegro Alfragide Shopping Center, has just been awarded the International Shopping Center Council (ICSC) with a 2018 Solal Marketing Award in the “Emerging Technology” category, which are considered the Oscars of the shopping centers.

Alegro Alfragide’s Alegro Multibrand Self-Service Kiosks & App ordering meal, pioneered in the country, stood out as the best retail project in Europe in Emerging Technology. With this distinction, Ceetrus Portugal once again recognized both the work and strategy of technological innovation and appreciation of the customer service of Alegro Alfragide.

“The achievement of this Solal Marketing Awards 2018 in Emerging Technology makes us very proud, because it reaffirms that we are on the right track for creating smart, sustainable, dynamic and innovative spaces, critical pillars for the Alegro brand. This Digital Kiosks project demonstrates precisely how innovation has become a driving force in this era of transforming our activity, starting from a continuous listening of our Customers and thus identifying areas of development that allow us to respond to their insights and at the same time differentiate us the market.

Receiving this award, the only one that came to Portugal in this edition of 2018, is even more important, since it involves the collaboration with a Portuguese startup, Levoo, reinforcing our commitment to support small businesses and national entrepreneurship. This award is also a clear sign that Ceetrus Portugal’s vision can foster even more qualitative projects and with a greater and better impact on the quality of life of citizens, “says Filomena Conceição, Ceetrus Portugal Marketing Director. 

The Alegro Alfragide Shopping Center was awarded in 2016 with Silver in the category of Social Responsibility with the event Blind Date With Books by the same institution, which distinguishes the best practices in the area of ​​the retail world-wide.

Founded in 1957, the International Council of Shopping Centers (ICSC) is a worldwide association of shopping centers with headquarters in New York, which brings together more than 60,000 members in more than 90 countries and dedicated to the promotion of the Commercial Real Estate industry at all levels.