26 June 2020

Ceetrus Portugal has implemented several actions to support the communities where its assets are located, to combat the effects of the pandemic. 70 thousand euros were invested in various local projects covering different areas of activity and different regions of the country. Among other initiatives, Ceetrus Portugal will also acquire and donate three ventilators to hospital units.

Through the Alegro shopping centres - Alfragide, Castelo Branco, Montijo, Setúbal and Sintra - and the Sintra Retail Park, assets managed by Ceetrus Portugal, various actions to support local communities are being implemented to create a positive impact in three different axes: necessity goods and food; treatment and protection; and comfort.
In practical terms, this support materializes through the provision of food baskets, cleaning products, disinfectant gel, masks, visors, among others, to various local entities such as police departments, firefighters, Civil Protection delegations, kennels and non-profit associations for abandoned animals, among others. Some of these actions are being developed in partnership with other companies in the AFM (Association Familiale Mulliez) universe, namely Auchan, Decathlon and Leroy Merlin.

Additionally, Ceetrus Portugal will also join other partners for the purchase and donation of ventilators that will be distributed in various hospital units in the country. Ceetrus Portugal will contribute to the acquisition of three of these pieces of equipment.

João Remondes, Transformation and Positive Impact Leader at Ceetrus Portugal, points out that “this type of initiative is part of Ceetrus’ strong commitment, both globally and nationally, within all its communities and territories. This pandemic puts us all to the test, as we see the need for access to certain assets soaring, both for the subsistence of associations that support the most disadvantaged communities, as well as for crucial entities in our protection, such as firefighters, police, health professionals, and more. Ceetrus Portugal, due to its proximity to the territories, is regularly listening to communities’ demands, and is committed to finding alternatives so that the needs felt in this challenging time are minimized.”